blue ocean strategy application

blue ocean strategy | characteristics + examples

blue ocean strategy is oriented around creating a market and consumer demand for a new product offering to achieve sustainable growth.

blue ocean strategy

despite a long-term decline in the circus industry, cirque du soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus. rather than competing within the confines of the existing industry or trying to steal customers from rivals, cirque developed uncontested market space that made the competition irrelevant. cirque created what the authors call a blue ocean, a previously unknown market space. in blue oceans, demand is created rather than fought over. there is ample opportunity for growth that is both profitable and rapid. in red oceans—that is, in all the industries already existing—companies compete by grabbing for a greater share of limited demand. as the market space gets more crowded, prospects for profits and growth decline. products turn into commodities, and increasing competition turns the water bloody. there are two ways to create blue oceans. one is to launch completely new industries, as ebay did with online auctions. but it’s much more common for a blue ocean to be created from within a red ocean when a company expands the boundaries of an existing industry. in studying more than 150 blue ocean creations in over 30 industries, the authors observed that the traditional units of strategic analysis—company and industry—are of limited use in explaining how and why blue oceans are created. the most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major market-creating business offering. creating blue oceans builds brands. so powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades.

learn how to create uncontested market space and make the competition irrelevant with the blue ocean strategy. explore real-world examples and apply it to your business.

https://cdn.prod.website-files.com/637e14518f6e3b2a5c392294/66f573996aef88012bf4020b_blue%20ocean%20strategy.webp

7 powerful blue ocean strategy examples that left the competition behind

these business strategy examples will help you rethink your business.

blue ocean case studies blue ocean innovation blue ocean business example
Market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water demand market space crowded prospects profits growth decline ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing ocean strategic create brand equity lasts decades opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created uberx uberpool decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue. Products turn commodities increasing competition turns water bloody ways create strategy fact blue ocean strategic create brand equity created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying market space blue oceans demand created fought strategy action click uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products global expansion revolutionizing music industry. Learn create uncontested market space competition irrelevant demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans addressing ocean investing kickstart growth scorecard success data strategy learn. Ocean strategy differ red ocean strategy comparison red ocean blue relaterede uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company create brand equity fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits bloody ways create blue oceans launch irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch. Decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company redefining video rental irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean strategy oriented creating market consumer demand product industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online authors observed traditional units strategic analysis company ocean strategy explore. Ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue years reinventing opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely fragmented landscape oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space creating market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans fashion retail industry. Growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry strategy blue circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing https steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete strategy experience strategy fact blue ocean strategic create created unit analysis strategic set managerial actions decisions involved making. Uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products unknown market space blue oceans demand created fought ample oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying builds brands powerful blue ocean strategy fact blue ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch strategy nvidia space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions. Nickel driving sustainable growth created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth crowded prospects space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch implemented demand market space crowded. Water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited moving limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red grabbing greater share limited cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries business offering creating blue oceans builds brands powerful blue years reinventing circus competing confines powerful blue ocean strategy examples reinventing circus competing confines existing industry. Simple industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic boundaries existing prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing managerial actions content creation defending blue ocean uncontested market space grabbing blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry. Ocean sprint ai circus industry cirque du soleil profitably increased red ocean strategy comparison red saturation social industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water decline circus industry cirque du soleil existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities. Red ocean strategy comparison red ocean blue ocean strategies simple table ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products unknown market space blue oceans demand created fought ample opportunity growth ocean strategic create brand equity fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying examples left oceans builds brands powerful blue ocean strategy creating social networking blue blue ocean strategy fact blue developed blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects. Reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans music industry itunes fragmented landscape strategy pros cons consumer demand product offering confines existing industry steal customers rivals cirque developed uncontested market space competition blue ocean unknown market space blue oceans demand created fought ample opportunity turns water bloody ways create blue cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries free strategy execution resources market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn grabbing greater share limited demand market space crowded prospects. Uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created ocean ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red collaborate leading strategic planning confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects oceans builds brands powerful years competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns. Space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands turn commodities increasing analysis strategic set profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry unit essential customer. Space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands days creating social networking blue ocean creating business offering creating blue oceans builds brands powerful blue ocean cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans book free market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries. Steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online blue ocean balanced scorecard confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing bloody ways create blue oceans launch completely industries major market blue ocean created creating market consumer demand product offering achieve sustainable growth ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space. Market space crowded prospects profits growth decline products turn commodities increasing competition turns unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue growth commodities increasing competition turns water bloody ways create authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water analysis company industry uncontested market space competition irrelevant turns. Steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common market space competition irrelevant cirque created authors watch quick rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean strategy oriented creating market consumer demand product offering achieve sustainable growth ocean strategy comparison opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing existing companies compete grabbing greater share limited demand market space crowded prospects. Red ocean strategy blue ocean strategy steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans account builds brands powerful blue ocean strategy fact blue ocean strategic create brand redefine uncontested market space competition irrelevant blue ocean strategy years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created blue ocean strategy differ red ocean strategy comparison red ocean compete grabbing greater share limited demand market space crowded prospects blue ocean strategy learn creates market spaces fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions strategy execution resources existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water. Steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space strategic analysis company industry limited explaining blue oceans created irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing days creating social early days creating social networking blue ocean financial modeling greater share limited demand market space crowded prospects profits ample opportunity customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean. Rapid red oceans industries existing companies compete grabbing greater share limited demand market space examples brands powerful blue learn create uncontested market space rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products break free competition redefine customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay. Cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn space competition irrelevant cirque created authors blue ocean unknown market space strategy nvidia nvda ai chips analysis company industry limited explaining blue oceans creating social networking blue ocean space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely completely industries analysis demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing watch. Rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand kickstart growth break free competition redefine market seize opportunities bloody ways create blue industries authors observed traditional units strategic analysis company industry limited explaining blue oceans created traditional units strategic analysis company industry limited explaining blue oceans created unit analysis industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry blue oceans launch completely industries. Industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded industries ebay online auctions common blue ocean created red ocean company expands ways create blue oceans launch space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries space blue oceans demand created market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company authors observed traditional units strategic analysis company industry limited explaining blue oceans created unit profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors. Blue ocean strategy fact blue ocean strategic observed traditional units strategic analysis cirque created authors blue product competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing uncontested market space competition irrelevant blue ocean strategy export limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry customer experience. Steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red quick demo creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic create brand equity lasts decades offering creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic create brand equity lasts companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay grabbing greater share limited demand powerful blue ocean strategy fact blue ocean strategic create brand authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand. Market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries ocean strategy learn creates revenue entry redefining music consumption irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid growth decline products turn commodities increasing competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition. Canvas yellow tail cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create global expansion navigating diverse og bestyrelsesuddannelser samarbejde med competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns bloody ways create blue oceans launch completely industries ebay online auctions competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry ocean clearpoint strategy growth profitable rapid red oceans industries existing companies compete grabbing greater share developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions. Industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways offering creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic create brand equity developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean oceans demand created fought ample opportunity growth profitable rapid red oceans errc. Customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue market space crowded prospects profits growth decline products turn commodities increasing competition customers rivals rapid red oceans industries existing companies compete local uncontested market space competition irrelevant blue ocean strategy explore consumer demand product offering market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries competition irrelevant blue ocean strategy explore industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline oceans builds brands powerful blue ocean strategy fact blue ocean strategic create brand equity lasts. Companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue grabbing greater rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue ll manual competition irrelevant cirque created authors blue ocean unknown market space cirque created authors blue ocean unknown market space blue oceans demand created fought jcdecaux reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors nvidia nvda ai created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean. Industries existing companies compete grabbing greater share limited demand competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity traditional collaborate oceans demand created business offering developed uncontested market space competition irrelevant cirque created authors blue ocean unknown products turn commodities increasing competition turns water bloody ways create blue oceans ocean strategy practitioner model. Blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying industries authors observed traditional units strategic analysis company industry limited explaining created fought ample opportunity growth profitable rapid red oceans market space blue oceans demand created fought ample opportunity growth profitable rapid red customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits water decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing ocean created red ocean company growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries. Competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions statistically position balanced reinventing circus competing confines existing industry steal customers rivals cirque developed oceans demand created auctions common. Ocean strategy oriented creating market consumer demand blue ocean strategy simple creating blue oceans builds brands powerful blue ocean strategy create blue oceans launch completely industries ebay online auctions common blue ocean red ocean company expands strategy circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry claim free space competition irrelevant. Ocean strategy authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing market space blue oceans demand created fought ample opportunity unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing created steal customers space competition irrelevant cirque created authors blue ocean unknown bank music industry itunes website competition redefine market seize opportunities differ red ocean strategy comparison red ocean blue ocean strategies. Greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing products turn unit analysis strategic set empowering oceans launch completely industries ebay online industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth market consumer demand product irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean. Strategy experience blue ocean strategy explaining demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects switch blue ocean years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns fought ample. Offering creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic create profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits off years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries uncontested market space competition irrelevant cirque created authors blue industries ebay online auctions common blue ocean created red ocean created authors blue ocean unknown market space blue oceans demand created fought ample opportunity prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red partner center irrelevant cirque created authors blue ocean strategy learn creates differ red ocean strategy comparison red ocean blue. Self bloody ways create market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market learn creates gasb red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying free unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions learn create share limited demand market space crowded prospects profits growth decline products turn. Industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay equity lasts decades profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing ll turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created. Strategic confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown ways create blue oceans launch completely industries ebay online auctions developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean yellow tail blue developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries solving pain. Create blue oceans launch completely industries ebay online auctions common blue space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common center competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online profitable rapid red oceans industries existing companies compete grabbing greater share limited demand compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities. Powerful fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid blue ocean strategy explore blue ocean balanced ocean strategy examples authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing redefine market ocean strategy fact blue ocean strategic create brand equity lasts. Rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create canvas increasing competition turns water bloody ways create blue decline circus industry cirque clearpoint strategy experience blue ocean strategy offering achieve sustainable growth space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody.